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Pre-Fall 2024 Editorial
“Aeyde Elemente” Pt. 01
Images: Vitali Gelwich
Words: Meghan Costelloe
Date: 11.07.2024
Introducing “Aeyde Elemente,” Fall/Winter 2024’s seasonal theme and the mode by which we deconstruct the core components of the new collection. For Pre-Fall 2024, we partner once more with photographer and visual artist Vitali Gelwich, who captures model Greta Hofer, who is styled by Monika Tatalovic. 
Pt. 01 is the opening editorial of the season in which Gelwich, Tatalovic, and Hofer interpret Pre-Fall’s synthetic and organic elements of steel, lycopene, and oxytocin—the first a structural material underpinning industrialized cityscapes; the second the base and most essential factor in pigmented red colors; and the third the hormone released when aroused.

In a season translating the compounds that define Berlin’s fragmented terrain, Aeyde contemplates the ‘red threads’ between the Fall/Winter 2024 collection and the elements rooted in the fabric of the city the house calls home–elements such as steel, concrete, brick, rock, rust, and asphalt.

Behind Pre-Fall 2024, In Conversation with Luisa Dames is set to be released on Thursday, 18.07.2024.
Shop the new Pre-Fall 2024 Kollektion here.

Read Next:

‘Behind the PS24 Kollektion’
In Conversation with Luisa Dames
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